Jan 12, 2011
Stop Making the 6 Biggest SEO Mistakes
1. Home is Not Where the Traffic is
Sure, it’s your home page, but that doesn’t mean that you want it to rank for the word "home." Unless you’re a real estate company or a homebuilder, it makes no sense to call your home page "Home" — and even then you’d want to expand that out with other terms that cover your business.
Your home page should be targeted to the primary terms that you’re trying to rank for. For example, if you’re a plumber, your home page title should target your plumbing services in your locality.
via Stop Making the 6 Biggest SEO Mistakes – Search Engine Watch (SEW).
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